"We're very excited. Very, very excited because this avenue is changing."

Heralding in that change is the latest store on Washington avenue in Endicott, Kahina.

A new clothing option designed to fill a hole for one of Endicott's newest communities.

"A lot of Indian, Pakistani, Bangladeshi community are moving in, and in a 160 mile radius they don't have a store like this," said store owner Talha Yamin. "This is the first of its kind south asian women's clothing."

The store fits into the rebuilding avenue, where community partners have looked to fill vacancies with fresh, high quality entrepreneurs. 

"We couldn't have been more supportive," said Braham Berg, the managing partner at oDADA Ventures. "We think, you know, catering to the east asian population that's growing in the area is a fantastic opportunity to really build that type of core community that this area needs and this avenue needs."

All in an effort to create stronger, safer and cleaner communities within Endicott.

"You've got three blocks," Berg said. "So it's not too difficult, but making sure that the apartments are there and then simultaneously making sure that it's the businesses, that are local, that the community actually uses are here."

Yet for the Yamins, Kahina presents an opportunity to help out not just their new home, but the home they left behind in Bangladesh.

Nancy yamin says: "Our goal is to go to remote villages and try to get things from people who know the art, but they don't have the people to sell it," said store owner Nancy Yamin.

But while they've only been in the southern tier for a short time, the chance to become a cornerstone of the rebuilding community is just as important.

"We want to give something back to the community so we started a business and we hope, you know, we can help up the community, the street, the neighborhood," said Talha Yamin.