As you prepare for the joy of Thanksgiving and madness of Black Friday, don't forget Small Business Saturday.
"I think we just need to stop and ask ourselves, 'Could I buy that product here locally at a brick-and-mortar location in Broome County?'" said Amy Shaw, the COO of the Greater Binghamton Chamber of Commerce.
The Commerce wants you to think before you click to buy online. Shaw says the digital advertisements are everywhere.
"Our emails and social media are being completely bombarded right now," said Shaw.
Supporting small business does more than you think for the Southern Tier's economy.
"So it's that economic multiplier effect that you see when you support local business. Every dollar gets spent somewhere else in Broome County and it flows from there," said Stacey Duncan, the President and CEO of the Greater Binghamton Chamber of Commerce.
Plus, it creates local jobs, offers better customer service, and is more eco-friendly.
One small business, Worldwide Sport Supply, has been in the family for 40 years, and is gearing up for the local shoppers.
"It's our busiest day of the year. We'll have close to a thousand customers coming through the store over the next week, so it's a crazy busy time for us. We're ready for it and excited about it," said TJ Ciaravino, the owner of the Worldwide Sport Supply.
After you purchase your favorite high school spirit wear at Worldwide Sport Supply, you can head to one of the many other shops participating, including the Roberson Museum gift shop, the Tesorina Boutique, and much more.