The Binghamton Devils organization participated in the Bell Lets Talk social media campaign to raise awareness of mental health and assist in donating to the cause. All over Twitter, Devils players and the organization were sure to promote the hashtag #BellLetsTalk in support of ending the stigma surrounding mental illness.
The initiative by Bell Canada donates five cents for every interaction with the hashtag, view of their videos on social media, and mention in text conversations to mental health services and support programs.
Bell Let's Talk comes ahead of their Power to the People game on Friday, February 22. Two dollars of every ticket will be donated to mental health initiatives in the Southern Tier. Fans are encouraged to wear purple in support.