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Broome County, Rumble Ponies to go Purple for Power to the Purple Day

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May marks Mental Health Awareness month and Broome County, along with the Rumble Ponies, will be turning purple in honor of Do It For Daron.

The organization honors the life of Daron Richardson, daughter of former Binghamton Senators Coach Luke Richardson, who took her own life in 2010 at the age of 14.

“Some of the youth there created this initiative, they wanted to do something, they felt very helpless. They couldn’t make sense of what took place and why it happened.” - Keith Leahey, Executive Director of the Mental Health Association of the Southern Tier

In a press conference Wednesday afternoon, Broome County Executive Jason Garnar proclaimed Friday, May 4th, Power to the Purple Day, encouraging members of the community to wear purple to show support of youth mental health.

The Rumble Ponies will be sporting purple jerseys in Friday night’s game against New Hampshire to show their support too.

“It’s more than just about baseball, it’s really about life. That’s been my pledge to the community since day one. I mean, doing things like this, what could be more heartfelt and heartwarming than something like this?” - John Hughes, Rumble Ponies owner

DIFD encourages parents to talk about mental health with their kids, with their motto “have the conversation” in hopes to de-stigmatize mental illness and help struggling youth.

“A person can be doing very well academically, athletically, even sometimes socially and there could be something deeper that’s going on in that individual.” - Keith Leahey, Executive Director of the Mental Health Association of the Southern Tier

Friday’s game starts at 7:05. For discounted tickets to benefit the Mental Health Association of the Southern Tier, click here.

Anyone wearing purple at the game will be brought down to the field for a photo, and post-game fireworks will commence.

For more information on DIFD, click here.