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Third Annual Adirondack Winter Challenge Promotes Upstate NY Tourism

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By Faith Jessie.
The third annual Adirondack Winter Challenge took place Sunday and Governor Andrew Cuomo said it was a success.

The Challenge, that took place in Lake Placid, highlights Upstate New York as a world-class tourism destination. Community members, state officials, and professional athletes participated in some of the region's most popular winter sports including hockey, alpine skiing, bobsledding and ice skating.

"The Adirondack Challenge shines a spotlight on one of the world's greatest travel destinations - because when people see what the region has to offer, they fall in love and keep coming back," said Governor Cuomo. "This administration is investing in tourism and local assets like never before in order to create jobs and stimulate the Upstate economy, and I'm proud to continue that focus in the North Country and beyond."

The Governor also announced an additional $500,000 for tourism promotion, which brings the state's total investment to $4.5 million for this year. The money will go to a cross-boarder advertising campaign aimed to attract both New Yorkers and Canadian travelers to visit ski areas and other winter destinations in Upstate NY.

Governor Cuomo also announced $425,000 for the Snowmobile Trail Fund that provides upkeep for more than 10,000 miles of public snowmobile trails. The fund also supports snowmobile safety education programs and enforcement of NYS snowmobile laws. According to Governor Cuomo's office, snowmobiling generates $868 million in NYS annually.