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$100,000 Donation to Bolster Childhood Health Habits

By Jason Weinstein.
Hundreds of children in Broome, Tioga, and Chenango counties will get a head start on healthy living thanks to a $100,000 donation.

Excellus Blue Cross Blue Shield of the Southern Tier gave the money to the Family Enrichment Network to implement the Eat Play Grow curriculum at pre-school and day care programs. The Eat Play Grow program uses storytelling, art, and music to promote good nutrition and activity.

"They get the curriculum and all the the read-alouds and all the materials so they can extend the lessons and continue. I'm going through all 11 lessons but we want them to continue. So I'm giving them the resources so they can continue with this for years to come," said Linda Miller of the Family Enrichment Network.

"Nutrition and fitness programs can do a lot to deter childhood obesity which can subsequently lead to various diagnoses. It's a worthwhile investment to start young," said Kevin McGurgan, Regional President of Excellus Blue Cross and Blue Shield of the Southern Tier.

The donation allows Family Enrichment to implement the Eat Play Grow curriculum over the next two years.