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Young Entrepreneur Follows His Dreams in the Region

By Molly Darrow.
Fox 40 continues coverage on why young professionals are leaving the Southern Tier. A Cornell University study predicts that the number of Broome County residents in their 20s will decrease from more than 32,000 now to under 30,000 in ten years.

That's not the case for 23-year-old Alex Nichols. The Union-Endicott graduate is following his dreams in the region and doesn't plan to leave any time soon.

Nichols used every resource he had to begin Alexander's Café and Sweet Endings in Binghamton, 18 months ago. While being a young entrepreneur comes with its challenges, Nichols says it's worth it to do what he loves in the place he calls home.

"I was head-over-heels for it. No regrets, none at all. I mean if I was going in hesitant then it might not have been as successful as it is. And it's just been a dream come true," said Nichols.

With the support of family, friends, and a loyal customer base, Nichols says his business continues to grow each day.

Local leaders are depending on more people like Alex Nichols, a young professional who's invested in this community.