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'Love Yourself Day' at Binghamton's YWCA

"Make sure to love yourself," that was the message of a special day Monday at Binghamton's YWCA.

The organization held a "Love Yourself Day" to promote self-love and boost self-esteem for its residents. Local salons provided free makeover services to help those who have faced ugly times see the beauty in themselves and their achievements.

"It’s just wonderful to come out and say, ‘Okay, I’m doing something for me today. You know, I’m going to put aside the whole world and do something special for myself," said Binghamton Resident Emily-Kate Stewart.

Stewart is one of more than 20 women who were treated to makeovers. The YWCA of Binghamton houses many women who have faced challenges like homelessness and financial struggles. Challenges that can take a toll on self-esteem.

"A lot of us can’t afford to go out to a salon and get our hair done, or our nails, because of our budget issues. And we are grateful that the salons came out here," said Stewart.

Local businesses including Prima Classa Salon, Daniel Louis Salon, Friends and Company Hair Spa, and local nail technician, Katie Brown, gave haircuts, styles, and manicures. Business owners say it's an honor to provide these services.

"They’re able to look into the mirror and see the inside match the outside, which allows them to project confidence to the world around them," said Daniel Louis Liburdi, owner of Daniel Louis Salon.

Officials at the YWCA commended the community support.

"It’s so nice to have someone sit down and take care of you. Especially when you’re working so hard to better yourself. This is just a way to let them know that we do care, the community cares, and we want to do whatever we can to help," said Amy Bousquet, YWCA Director of Development and Marketing.

This is the type of care that inspires beauty in many forms.

"It brings a smile and a personal touch to say, ‘Wow, you know, I am beautiful. And I am making healthy choices in my life to do something for myself,’” said Stewart.

Afterwards, residents were able to sport their new makeovers at a "Love Yourself Day" ceremony. It featured guest speakers discussing health care and self-love. The ceremony also recognized residents for achievements like graduating from college and other successes.