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A New Addition to a Department Store in the Oakdale Mall

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More than 500 people lined up this morning to check out a new addition to the Oakdale Mall.

Today marked the grand opening of Sephora located right inside JCPenney. The 2,200 square foot location situated in the center of the store has close to 50 different brands for customers to choose from, including Make Up For Ever, Peter Thomas Roth and Marc Jacobs. The store also offers personal assistance with their beauty studio.

Beauty Manager of Sephora, Jessica Duncan said, "We're doing mini makeovers which are about 15 minute little applications. We can do up eyes, we'll do a little contouring which is very popular and we also have customized samples that we can make so if you're looking for a moisturizer or serum for our skin care line we absolutely can make one for you."

It's Sephora's first location in the Southern Tier and the store will keep the same hours as JCPenney.